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AI brand identity builder — logo, colours, fonts in minutes
Last updated: May 2026
Looka is purpose-built for entrepreneurs, solopreneurs, and small businesses that need a professional brand identity but cannot afford a branding agency or do not have design skills. The process takes about five minutes: answer questions about your business, select visual styles you like, and Looka generates dozens of logo options with matching colour palettes and typography. The brand kit includes every file format you need — PNG, SVG, PDF — along with mockups showing the logo on business cards, social media profiles, and merchandise. The quality is not at the level of a senior brand designer, but it is significantly better than most DIY logo tools and produces results that look legitimate for most business contexts.
You can preview logos for free. Purchasing a logo starts at $20 for a basic package. The Brand Kit with logo files, colour palette, typography, and brand guidelines costs from $65 as a one-time purchase.
Yes. All Looka purchased logos include full commercial rights. You own the logo outright after purchase with no ongoing licensing fees.
Looka produces clean, professional logos that work well for most small business and startup contexts. The quality is significantly better than free DIY tools but below the level of a senior brand designer working on a bespoke identity.
Looka brand kits include PNG, SVG, PDF, and EPS files across multiple colour variations — full colour, black, white, and transparent versions. This covers the formats needed for web, print, and merchandise.
Yes. Looka provides an editor that lets you adjust colours, fonts, and layouts after purchase. You cannot make structural changes to the logo design itself but cosmetic customisation is available.